“Make Life More Beautiful” is a trademarked slogan of Mentor, an American manufacturer of breast implants. Indeed, a vast number of women choose to make their life more beautiful with breast augmentation using implants. According to FDA currently there are between 5 and 10 million women with breast implants worldwide.
Breast augmentation consistently ranks as the most commonly performed cosmetic procedure for the last decade – both worldwide and in South Africa. Statistics from ISAPS (International Society of Aesthetic Plastic Surgery) show that in 2016 alone 1,449,337 breast enlargements using silicone implants and further 61,780 using saline implants were performed worldwide.
Furthermore, ISAPS statistics demonstrate a steady increase in the number of breast augmentations performed per year, with the number in 2016 having grown by 11% compared to 2015.
The reason for such popularity is a very high level of satisfaction with the results of breast augmentation. A study published in the journal of Plastic and Reconstructive Surgery in May 2013 reported that a staggering 98% of women who underwent breast augmentation felt that the results met or exceeded their expectations. Women in this study reported both improved self-esteem and improved quality of life. Other studies have demonstrated improved body image and sexual satisfaction. “I feel more like a woman” is a common statement amongst women with breast implants. While some women get breast implants as part of a primary breast augmentation, for others it is part of the “mommy make-over” to “get their body back” after having children.